UIUC Geese EducationalCampaign

Design Research and Social Media Campaign

Follow the project on Instagram @geese1867!

UIUC Geese Mockup

Project Overview

The Problem

How Can We Statement

How might we reduce the negative perceptions and harmful behaviors of University of Illinois students towards geese?

Jump To

My Role

UX Researcher and Designer

Project Type

Social Media Campaign

Deliverables

Social Media Content, Brand Guidelines, Promotional Posters

Tools

Figma, Figjam, Adobe Illustrator

Industry

Education, Environmental Awareness

Contributions

Timeline

Jan 2026 - May 2026

Research

Primary Research Methoods

Survey: UIUC Campus

  • 10 questions about geese opinions/interactions
  • Released on social media and student org. communication channels
  • Received 52 responses

Survey: General CU Population

  • 9 questions about geese opinions/interactions
  • Released on Reddit at r/Chambana
  • Received 66 responses

Interviews

  • 12 UIUC Students
  • Prof. Jane Desmond (Anthropology, Human/Animal Relations)
  • Dr. Stephany Lewis (VetMed Clinic Director)

Observations

  • Bardeen Quad and South Quad
  • 20-45 min per session
  • Afternoon, Early February
  • Recorded geese population counts, behaviors, and interactions with humans

Secondary Research Methods

Academic

  • University research papers/studies
  • The public and geese: a conflict on the rise? (UmeĆ„ University, 2020)
  • Managing Human-Wildlife Interactions: Canada Goose (Virginia Extension Cooperation, 2023)
  • Values and Attitudes Toward Canada Geese (University of Manitoba, 2024)
  • Goose Spotting: A field guide for more-than-human investigations (Northeastern University, 2025)
  • Canada Goose guides/toolkits from The Humane Society of the United States

Anecdotal

  • Opinion pieces
  • Modern Goose (New York Times Op-Doc, 2024)
  • Local news
  • Local Canada geese causing issues (CU Citizen Access, 2021)
  • Nuisance or neighbor? Campus geese spark debate (Daily Illini, 2025)
  • Online communities
  • CU Friends of Geese Facebook group
  • Champaign-Urbana area NextDoor
  • r/UIUC, r/Chambana, and other forums

Research Insights

Digital and Physical Advertisments

Installation