Power-Up Princess

Magazine Design

Power-Up Princess Mockup

Project Overview

This magazine allows cozy gamers to get the latest updates and read stories about their favorite games. Its calming, cozy aesthetic encourages readers to relax and step away from the screen.

Jump To

Audience

Gamers aged 18 to 25 who are drawn to cozy games and have an interest in softer or more traditionally feminine aesthetics.

Brand Mission

Our goal is to create a welcoming and cozy space for gamers who enjoy a feminine aesthetic, in a hobby that’s often dominated by masculine norms.

Brand Personality

The voice of this brand is soft and cozy. It is a positive and friendly tone. It should allow the readers to feel welcome and represented. It should entertain readers through articles and activities as well as educate them on new games by inviting them to play.

My Role

Graphic Design

Project Type

Editoral Magazine Design

Responsibilities

Established visual identity and brand guidelines for the magazine. Designed layouts and typography for editorial content. Created illustrations and graphics to support storytelling.

Tools

Adobe Indesign, Adobe Illustrator, Adobe Photoshop

Industry

Publishing

Timeline

Jan 2025 - May 2025

Brand Language: Cozy
Brand Language: Creative
Brand Language: Feminine

Logo

PowerUp Princess Logo

Colors

PowerUp Princess Color Palette

Typography

Heading

PowerUp Princess Heading Font

Scotch Display

Weight: Semi-Bold

Size: 40 pt

Line Height: 48 pt

Sub-Heading

PowerUp Princess Sub-Heading Font

Cofo Sans Pixel

Weight: Regular

Size: 25 pt

Line Height: 66 pt

Body Copy

PowerUp Princess Body Copy Font

Polymath Text

Weight: Regular

Size: 16 pt

Line Height: 14 pt

Captions

PowerUp Princess Caption Font

Polymath Text

Weight: Bold Italic

Size: 12 pt

Line Height: 14 pt

Interactive Magazine

View on HeyZine.com

Covers

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